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Even Great Content Can Go Unnoticed We would like to think after hitting “publish” on a new post that the seas will part, angels will sing and Moses will lead customers straight into our shopping carts. In reality, the only people who know your post is there are you and your RSS subscribers.After a while, a search engine spider will come along and your post will begin jockeying for search-engine position among the thousands of other web pages related to that same topic.Editor’s note: Though much of the advice in this post still rings true today, some of the specific tools and techniques mentioned here are no longer supported by the companies that offered them.If you’d like additional guidance on how to optimize the performance of your blog posts, check out CMI’s Ultimate Blog Marketing Checklist: 57 Tips.I’ll often schedule four to five updates with different headline variations all at once to post throughout the week.Most social networking sites and online forums allow content promotion as long as it’s valuable, relevant to the community, and not blatant self promotion.To get started, locate your blog’s RSS URL and plug that into the following: Facebook Business Page – In your applications area, search for the “Social RSS” application and get it set up to publish your content to your Facebook page wall automatically.Linked In Personal Profiles – Look for “Blog Link” or “Word Press” in the applications section on your profile page and set it up to auto-post your content to your Linked In profile.
Once you have established RSS connections on your social sites, you shouldn’t have to do it again.
Other Social Networking Sites – There are many other social sites that allow you to plug in your blog’s RSS feed. This step used to only apply to posting links on Twitter, but with the addition of analytics (click-through tracking) on many of the URL shortening services, posting a shortened URL on any of your social sites is a smart strategy.
Here’s how it works: While this one may seem pretty obvious, it’s not that simple.
Your content may be good as is, but a little keyword research and integration can have a big impact on search engine rankings and traffic.
Scan through your content and pick out the main topics covered in your post.